March 28, 2025
When clients invest in a trademark package with Sleight Law, they’re not just paying for a government filing fee—they’re paying for expert guidance to help them secure a strong, protectable trademark. One of the most valuable steps in this process is our comprehensive trademark search and legal analysis.

Some clients are surprised to learn that if they decide not to move forward after receiving our search report, they are only eligible for a partial refund—not a full one. This is because the search and analysis is the most expensive and valuable part of the process.

If you’re wondering why this is the case, we want to be transparent. In this post, we’ll explain:

The Importance of the Trademark Search & Analysis

Most trademark applications face challenges, and without a proper search, many get rejected or even lead to legal disputes. Our search and analysis process is designed to minimize risks before filing—saving our clients time, money, and stress.

What Our Search & Analysis Covers

At Sleight Law, we don’t just run a basic trademark lookup. Our best-in-class trademark search software comprehensively examines thousands of trademarks across the USPTO and state levels. This allows us to identify similar trademarks that could create legal risks for our clients.

Once we have the search results, our legal team conducts a detailed risk analysis. But instead of just handing over a long, hard-to-read report with hundreds of marks, we create a plain-English, streamlined report that tells busy business owners exactly what they need to know.

Without this crucial step, a business could unknowingly invest in a trademark that is:

  • Too similar to an existing mark (leading to a rejection or legal dispute)
  • Legally weak and difficult to protect
  • ¬†At risk of infringing on another brand‚Äôs rights

Skipping this analysis could cost thousands in legal fees or force a business to rebrand later—a nightmare for any entrepreneur. That’s why we include this step in all of our trademark packages.

Why the Trademark Search & Analysis Fee is Non-Refundable

At Sleight Law, our trademark packages include the search and analysis as part of the flat fee. If a client decides not to move forward after receiving our search report, they receive a partial refund—but not a full one.

Here’s why:

The search & analysis is the most expensive part of the process – Once we complete our research, legal analysis, and customized report, the bulk of the work has already been done.

It’s a time-intensive legal service – Unlike an automated search, our legal team personally reviews and analyzes the results, providing strategic insights tailored to each client’s situation.

The work has already been delivered – Once the search report is sent, the value has been provided. The expertise, analysis, and time put into it cannot be undone.

This is why we only offer partial refunds if a client chooses not to proceed. The search isn’t just a small part of the process—it’s the foundation of a successful trademark application.

How We Help Clients Move Forward (Even If a Conflict is Found)

We understand that discovering a conflict in a search report can be disappointing. However, a conflict doesn’t mean the process is over—it just means we may need to pivot.

Here’s how we support our clients in finding a strong, protectable trademark:

Alternative Trademark Options – If a high-risk conflict is found, we work with clients to explore variations or similar trademarks that could still work for their brand.

Legal Strategies to Strengthen Your Mark  We provide recommendations on how to modify or adjust a trademark to reduce legal risks while keeping it aligned with your brand identity.

Guidance on Next Steps ‚Äì Whether it’s refining the name, adjusting the application strategy, or exploring new directions, we make sure our clients feel confident moving forward.

Our ultimate goal is not just to file a trademark but to help our clients register and protect a name that they can legally own and enforce.

Our Commitment to Client Success

At Sleight Law, we value our clients and want them to feel supported throughout the trademark process.

 Our search & analysis helps protect clients from costly legal risks.
We are committed to helping clients find a strong, registerable trademark—even if it requires adjustments.
Even if a client chooses not to move forward, they still receive valuable legal insights from the search report.

While the search & analysis portion of our fee is non-refundable, our dedication to helping clients doesn’t end when a conflict is found. We are always here to explore next steps and guide our clients toward a trademark that will serve them for years to come.

Related Resources from Sleight Law

Our rercent blog

Is Hiring a Trademark Lawyer Worth It for Chicago Entrepreneurs?

Understanding the True Value of a Trademark Lawyer For many entrepreneurs and small business owners in Chicago, launching a brand is an exciting step toward growth and recognition. Yet one question often comes up early in the process: “Is a trademark lawyer really...

Back-to-School Marketing: Is Your Trademark Protected?

Every August, brands across the U.S. launch Back-to-School marketing campaigns—ads, emails, social posts, and in‑store promotions. It’s one of the busiest retail seasons of the year. But with more exposure comes a greater risk of competitors or copycats using your...

When and Why to File a Trademark Opposition

You’ve spent time and money building a unique brand. But what if someone else tries to register a trademark that looks or sounds a lot like yours? That’s where a trademark opposition comes in. Filing an opposition is your legal right—and often your best chance to stop...

Trademark Mistakes Small Businesses Should Avoid

Starting a business is exciting—but skipping trademark protection can cost you big time later. Many small businesses make the same common trademark mistakes, often because they don’t know how trademark law works. The good news? These errors are easy to avoid with the...

How to Respond to a USPTO Office Action

If you’ve applied to register a trademark and received an Office Action notice from the USPTO, don’t panic. This does not mean your application is denied—it means the examining attorney found an issue that must be resolved before your mark can be approved. In...

How to Monitor Competitors’ Trademark Activity

Keeping an eye on your competitors is a smart part of any business strategy, but it’s especially critical when it comes to trademarks. Monitoring your competitors’ trademark activity helps you spot potential threats, protect your brand, and stay competitive in your...

The Impact of AI on Trademark Searches

Artificial intelligence (AI) is changing how we do business—and that includes how we protect trademarks. What used to be a slow, manual process is now faster, smarter, and more powerful thanks to AI. But like all new technology, AI in trademark law comes with both...

How to Trademark a Podcast Name

If you’ve started a podcast, you’ve likely invested significant time and energy creating a unique name that resonates with your voice, topic, and audience. But what happens if someone else uses your name—or worse, trademarks it before you? That’s why it’s...

What to Include in Your Trademark Licensing Agreements

Licensing your trademark can be a great way to grow your brand, earn extra income, and expand into new markets. But if your trademark licensing agreement isn’t clear or legally strong, you could lose control of your brand—or even your trademark rights. Here’s a...

3 Costly Trademark Mistakes Faith-Based Practice Owners Must Avoid

Insights from My Interview on the Wise Practice Podcast with Whitney Owens I recently had the pleasure of being a guest on The Wise Practice Podcast, hosted by faith-based practice consultant Whitney Owens. We dove deep into some of the most common and costly...

Ready to Protect Your Brand?

Book a free consultation call with us today to get expert guidance on trademark registration and protection.

(Or at least download our Ultimate Trademark Checklist to make sure you’re covering all the bases.)

Did you know?

Without Trademarks, You Have ZERO Rights To Your Brand.

We’re talking business names, logos, slogans… even podcast titles. Lots of entrepreneurs don’t protect their trademarks until it’s too late.

So we made a short, free video to help you avoid the biggest, most dangerous mistakes that business owners make.