About
Joey Vitale
Award-Winning Trademark Lawyer
CEO & Founding Trademark Attorney at Sleight Law®
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NICE TO MEET YOU!
I’m Joey Vitale
As an entrepreneur, I used to stay up at night in fear of scary “what ifs” that might put my business at risk … personnel issues, unfinished projects, denied legal applications.
At the time, I was offering a wide variety of services under the “business law” umbrella, from contracts and entity formations to partnership disputes and intellectual property protections. The buck stopped with me for all of my clients’ legal and business needs.
And then one day a Sleight Law client – who did not have a trademark registration for her brand – called me in tears.
She’d gotten a cease and desist from someone who DID formally trademark the brand she’d been using. But because they beat her to it, she had to shut down her entire business operation immediately.
It was heartbreaking beyond words.
That’s when I decided I wanted to go full force into establishing a trademark law firm: making it my mission to help keep good people from losing what they worked so hard to build.
Did you know?
Without Trademarks, You Have ZERO Rights To Your Brand.
Trademark attorneys know this too well. We’re talking business names, logos, slogans… even podcast titles.
Lots of entrepreneurs don’t protect their trademarks until it’s too late. Don’t be one of them.
This was a
scary transition.
Going out on your own as an entrepreneur is terrifying enough… going all in on a niche and wondering if you’ll have enough trademark clients is a whole other level of scary.
As it turns out, choosing a “niche” to focus on was a game-changer for me – and for my business.
I was able to learn absolutely everything there is to know about this specific area of the law. And I was able to provide trademark services, grow my business to include a team of AMAZING people to help make this trademark process not just tolerable for our clients, but a total delight.
We recently completed our 1500th+ trademark application. Our clients who chose our trademark law firm are thriving. And my team is constantly working to perfect our trademark process into one that truly sets us apart from other trademark firms – and makes things easier on our end, too.
As for me I’m no longer waking up in a “what if” panic at night.
Because I know that my trademark client’s brands are safe & protected.
EDUCATION, MEMBERSHIPS AND ACCOLADES







Trademarks are my jam!
Trademarks are a tricky and unique area of the law, unlike any other.
Most lawyers just don’t understand the ins and outs of brand protection.
I do
TRADEMARKS FILED
Google Reviews
Podcast Features
Let Me Help You
Legally Own
Your Brand With A Trademark
About Joey Vitale
In addition to being an award-winning attorney, Joey is an internationally renowned speaker and a trusted business growth consultant. Joey has spoken to tens of thousands of people across the world. He has also been a repeat guest on popular podcasts and is the host of his own chart-topping podcast, The Passive Income Lawyer.
Disclaimer
The choice of a trademark lawyer is an important decision and should not be based solely upon advertisements. Past results do not serve as a guarantee of future results. The information on this website is for general information purposes only. Nothing on this site should be taken as legal advice for any individual case or situation. This information is not intended to create, and receipt or viewing does not constitute, an attorney-client relationship.