March 21, 2025

At Sleight Law, we believe that every business deserves strong legal protection, and we’re proud to help make that happen. Today, we’re celebrating an exciting milestone—our team, led by CEO & Founding Trademark Attorney Joey Vitale, has now filed 1,220+ trademarks and counting! 🎉

Why Trademark Protection is Essential

In today’s fast-paced business world, securing a federal trademark isn’t just a legal step—it’s a business necessity. Without the right protections in place, entrepreneurs risk brand confusion, copycats, legal disputes, and even costly rebranding. A registered trademark gives business owners exclusive rights to their brand name, logo, and identity—ensuring long-term security and growth.

At Sleight Law®, we specialize in making the trademark registration process simple and stress-free. Our goal is to help business owners, creatives, and entrepreneurs secure their brand identity so they can grow with confidence. Whether you’re launching a startup, rebranding, or scaling your business, trademark protection is a key step in your success.

1,220+ Trademarks and Counting—A Huge Thank You!

This milestone isn’t just about the numbers—it’s about the incredible entrepreneurs, small businesses, and brands that trust Sleight Law® to safeguard their futures. Every trademark we file represents a business that is now legally protected, giving owners the freedom to focus on growth without fear of infringement.

To all of our clients, supporters, and friends—thank you for being part of this journey! We’re excited to continue helping businesses trademark their success and build strong, protected brands.

Our rercent blog

Is Hiring a Trademark Lawyer Worth It for Chicago Entrepreneurs?

Understanding the True Value of a Trademark Lawyer For many entrepreneurs and small business owners in Chicago, launching a brand is an exciting step toward growth and recognition. Yet one question often comes up early in the process: “Is a trademark lawyer really...

Back-to-School Marketing: Is Your Trademark Protected?

Every August, brands across the U.S. launch Back-to-School marketing campaigns—ads, emails, social posts, and in‑store promotions. It’s one of the busiest retail seasons of the year. But with more exposure comes a greater risk of competitors or copycats using your...

When and Why to File a Trademark Opposition

You’ve spent time and money building a unique brand. But what if someone else tries to register a trademark that looks or sounds a lot like yours? That’s where a trademark opposition comes in. Filing an opposition is your legal right—and often your best chance to stop...

Trademark Mistakes Small Businesses Should Avoid

Starting a business is exciting—but skipping trademark protection can cost you big time later. Many small businesses make the same common trademark mistakes, often because they don’t know how trademark law works. The good news? These errors are easy to avoid with the...

How to Respond to a USPTO Office Action

If you’ve applied to register a trademark and received an Office Action notice from the USPTO, don’t panic. This does not mean your application is denied—it means the examining attorney found an issue that must be resolved before your mark can be approved. In...

How to Monitor Competitors’ Trademark Activity

Keeping an eye on your competitors is a smart part of any business strategy, but it’s especially critical when it comes to trademarks. Monitoring your competitors’ trademark activity helps you spot potential threats, protect your brand, and stay competitive in your...

The Impact of AI on Trademark Searches

Artificial intelligence (AI) is changing how we do business—and that includes how we protect trademarks. What used to be a slow, manual process is now faster, smarter, and more powerful thanks to AI. But like all new technology, AI in trademark law comes with both...

How to Trademark a Podcast Name

If you’ve started a podcast, you’ve likely invested significant time and energy creating a unique name that resonates with your voice, topic, and audience. But what happens if someone else uses your name—or worse, trademarks it before you? That’s why it’s...

What to Include in Your Trademark Licensing Agreements

Licensing your trademark can be a great way to grow your brand, earn extra income, and expand into new markets. But if your trademark licensing agreement isn’t clear or legally strong, you could lose control of your brand—or even your trademark rights. Here’s a...

3 Costly Trademark Mistakes Faith-Based Practice Owners Must Avoid

Insights from My Interview on the Wise Practice Podcast with Whitney Owens I recently had the pleasure of being a guest on The Wise Practice Podcast, hosted by faith-based practice consultant Whitney Owens. We dove deep into some of the most common and costly...

Ready to Protect Your Brand?

Book a free consultation call with us today to get expert guidance on trademark registration and protection.

(Or at least download our Ultimate Trademark Checklist to make sure you’re covering all the bases.)

Did you know?

Without Trademarks, You Have ZERO Rights To Your Brand.

We’re talking business names, logos, slogans… even podcast titles. Lots of entrepreneurs don’t protect their trademarks until it’s too late.

So we made a short, free video to help you avoid the biggest, most dangerous mistakes that business owners make.