Understanding the True Value of a Trademark Lawyer For many entrepreneurs and small business owners in Chicago, launching a brand is an exciting step toward growth and recognition. Yet one question often comes up early in the process: “Is a trademark lawyer really...
Every August, brands across the U.S. launch Back-to-School marketing campaigns—ads, emails, social posts, and in‑store promotions. It’s one of the busiest retail seasons of the year. But with more exposure comes a greater risk of competitors or copycats using your...
You’ve spent time and money building a unique brand. But what if someone else tries to register a trademark that looks or sounds a lot like yours? That’s where a trademark opposition comes in. Filing an opposition is your legal right—and often your best chance to stop...
Starting a business is exciting—but skipping trademark protection can cost you big time later. Many small businesses make the same common trademark mistakes, often because they don’t know how trademark law works. The good news? These errors are easy to avoid with the...
If you’ve applied to register a trademark and received an Office Action notice from the USPTO, don’t panic. This does not mean your application is denied—it means the examining attorney found an issue that must be resolved before your mark can be approved. In...
Keeping an eye on your competitors is a smart part of any business strategy, but it’s especially critical when it comes to trademarks. Monitoring your competitors’ trademark activity helps you spot potential threats, protect your brand, and stay competitive in your...
Artificial intelligence (AI) is changing how we do business—and that includes how we protect trademarks. What used to be a slow, manual process is now faster, smarter, and more powerful thanks to AI. But like all new technology, AI in trademark law comes with both...
If you’ve started a podcast, you’ve likely invested significant time and energy creating a unique name that resonates with your voice, topic, and audience. But what happens if someone else uses your name—or worse, trademarks it before you? That’s why it’s...
Licensing your trademark can be a great way to grow your brand, earn extra income, and expand into new markets. But if your trademark licensing agreement isn’t clear or legally strong, you could lose control of your brand—or even your trademark rights. Here’s a...
Insights from My Interview on the Wise Practice Podcast with Whitney Owens I recently had the pleasure of being a guest on The Wise Practice Podcast, hosted by faith-based practice consultant Whitney Owens. We dove deep into some of the most common and costly...
(Or at least download our Ultimate Trademark Checklist to make sure you’re covering all the bases.)
We’re talking business names, logos, slogans… even podcast titles. Lots of entrepreneurs don’t protect their trademarks until it’s too late.
So we made a short, free video to help you avoid the biggest, most dangerous mistakes that business owners make.